Katheryn Winnick: Pabst Blue Ribbon in Hot Water after a Crude Tweet was posted “Not drinking this January? Try eating ASS!”

Pabst Blue Ribbon apologizes for explicit ‘Dry January’ tweets

In response to “Dry January” PBR tweeted “Not drinking this January? Try eating ass!”
The post was deleted from the brand’s account, but not before a few other noteworthy brands like Slim Jim, and delivery app Waitr, got in the discussion with replies like “We don’t eat wat we don’t deliver, and we don’t deliver that.
A marketing executive said the tweets “were written in poor judgment by one of our associates. “In no way does the content of these tweets reflect the values of Pabst and our associates.”
Do you think this was a marketing ploy? How would you have replied to that tweet if you could have? Does this tweet make you think less of the company?