Super Bowl 50 Commercials: GoDaddy Ads Were Far Racier Than Strip Club Promotion Banned By Hypocritical NFL
Danica Patrick
NASCAR driver Danica Patrick has been involved in some racy Super Bowl ads.
Scores strip club couldn’t quite score a Super Bowl 50 ad thanks to the hypocrisy of the NFL.
The famous New York City gentlemen’s club was one of many places willing to throw down $5 million to land a coveted 30-second Super Bowl spot on Sunday to promote ScoresLive.com.
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The promotion was pretty mild considering it was advertising a place where women take their clothes off. Though the spot is definitely PG, it didn’t make the cut and will not air during the big game between the Panthers and Broncos this Sunday.
A CBS executive said the “controversial” commercial was pulled because it “didn’t meet the standards of the NFL,” according to TMZ.
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The NFL has a policy against commercials featuring “nude or semi-nude performers” and anything that goes against the rule will be axed from the lineup … or so they say. Perhaps this all stems from the controversial “nip slip” of Janet Jackson during the Super Bowl halftime show in 2004.
Though it seems like the NFL is right to filter out some of the contentious commercials, the league is pretty hypocritical in pulling the Scores one. Not only are firearm and gambling ads allowed, but some of the most infamous GoDaddy commercials are far raceier than the spot that was pulled for Scores.
The web-hosting company featured several Super Bowl commercials through the years with scantily-clad women in sexually-explicit ads. Sexy NASCAR driver Danica Patrick led the charge as the face of those promotions for many years, but it came to an end back in August when she landed a new sponsor.
Sex will be seriously sidelined at the upcoming Super Bowl.
That, at least, is the decision of the game’s traditionally raciest advertiser, GoDaddy, which announced plans to air two spots during the Feb. 2, 2014, game, but without so much as a jiggle, wiggle or double-entendre giggle.
Sex will be seriously sidelined at the upcoming Super Bowl.
That, at least, is the decision of the game’s traditionally raciest advertiser, GoDaddy, which announced plans to air two spots during the Feb. 2, 2014, game, but without so much as a jiggle, wiggle or double-entendre giggle.
Even Danica Patrick, who will also return for the eighth consecutive year, will no longer be relegated to the role of sex kitten. Both of GoDaddy’s Super Bowl spots will be humor-laden with a new brand message — but drop all sexual suggestiveness.
“We have to move on to the next phase,” says Barb Rechterman, chief marketing officer. “We polarized some. I understand that. But I’m not ashamed of our past. Now we need to take this brand to a new level.”
Yes, this is the same company that last year aired a 30-second Super Bowl spot solely focused on supermodel Bar Refaeli planting a lengthy French kiss on a flummoxed nerd.
Rebranding a company that’s invested many millions on its current brand is a huge risk. For GoDaddy, under new leadership, a strategic decision has been made that standing out in a social-media age requires more than a rehash of the sexual teases of Super Bowls past.
The company is eager to move beyond the branding of its name and focus, instead, on convincing small-business owners that its domain naming and website-hosting services can help them.
So with all this in mind we’ve decided to take a look back at the lengthy roster of female models, actresses, personalities and athletes who have been GoDaddy Girls in the past. We did our best to pull the highest quality videos for each of the girl but if you have a better version please drop a link into the comments.
Even Danica Patrick, who will also return for the eighth consecutive year, will no longer be relegated to the role of sex kitten. Both of GoDaddy’s Super Bowl spots will be humor-laden with a new brand message — but drop all sexual suggestiveness.
“We have to move on to the next phase,” says Barb Rechterman, chief marketing officer. “We polarized some. I understand that. But I’m not ashamed of our past. Now we need to take this brand to a new level.”
Yes, this is the same company that last year aired a 30-second Super Bowl spot solely focused on supermodel Bar Refaeli planting a lengthy French kiss on a flummoxed nerd.
Rebranding a company that’s invested many millions on its current brand is a huge risk. For GoDaddy, under new leadership, a strategic decision has been made that standing out in a social-media age requires more than a rehash of the sexual teases of Super Bowls past.
The company is eager to move beyond the branding of its name and focus, instead, on convincing small-business owners that its domain naming and website-hosting services can help them.
So with all this in mind we’ve decided to take a look back at the lengthy roster of female models, actresses, personalities and athletes who have been GoDaddy Girls in the past. We did our best to pull the highest quality videos for each of the girl but if you have a better version please drop a link into the comments.
14. Amy Weber
13. Candice Michelle
12. Marina Orlova
11. Amanda Beard
10. Claudia Verela
9. Danica Patrick
8. Angelina Vitale
7. Leeann Dearing
6. Leeann Dearing
5. Michelle Hayden
4. Anna Rawson
3. Rachelle Wood
2. Natalia Velez
1. Bar Refaeli