Influence Peddler: Ashley Tisdale on Her First Acquisition and Cruelty-Free Makeup
The actress and influencer has bought Illuminate by Ashley Tisdale from BH Cosmetics and is planning a re-brand.
Ashley Tisdale is getting down to business.
The actress and influencer has acquired her makeup line from BH Cosmetics. The line, called Illuminate by Ashley Tisdale, will operate as a stand-alone lifestyle business going forward, and is about to undergo a re-brand, Tisdale said. Terms of the deal were not disclosed, but Tisdale said she bought the line just before BH Cosmetics got an investment from MidOcean Partners.
“The reason why it was better for us to separate is because as I was looking through my customers, and I have a really one-on-one relationship with my Illuminate customer, I started to realize my customer is very different than the BH customer,” Tisdale said. BH shoppers tend to be more into the heavy makeup favored by the YouTube community, while Tisdale says her shoppers are more “everyday girls.”
“It’s just like how I wear my makeup,” Tisdale said. “I like to wear makeup, but I’m not layering on tons of makeup on my skin.”
No idea WTF is Cruelty-Free Makeup, we din’t know makeup can be cruel in the first place. But who cares? All we care about is …
Ashley Tisdale Amazing Nudity
Ashley Michelle Tisdale is an American actress, singer, and producer. During her childhood she appeared in more than 100 TV advertisements and had roles in theatre and television shows.
Born: July 2, 1985 (age 29), West Deal, New Jersey, United States Siblings: Jennifer Tisdale
TV shows: High School Musical, The Suite Life of Zack & Cody
Albums: Sharpay’s Fabulous Adventure, Headstrong, Guilty Pleasure, Headstrong Special Edition
This blonde beauty has reached out the general audience most specially guys. We all know she has the talent, but her beauty and sexiness brings out the best in her. She may wear different hairdos and hair colors but that wouldn’t change her being one of the hottest!
In fact she looks good in any of it.